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4evergreen alliance moves from guidance to action at Annual Conference: “The Pathway to Circularity”

More than 150 people joined in Brussels and online to celebrate the 3-year anniversary of 4evergreen at a conference recognizing the alliance’s achievements so far and exploring how to maximize industry uptake of 4evergreen’s circularity toolbox.

“After three years of intense work, we have a set of resources that is open to everyone”, said Hans Wortman, 4evergreen Chair. “It is now the turn of companies, partners, and public authorities to use them and continue paving the way to Europe’s green future”.

With the Packaging and Packaging Waste Regulation being voted on the same week in the European Parliament, a highlight of the conference was a policy panel exploring how fiber-based packaging can continue to lead on sustainability and circularity in the new policy landscape.

“We are optimistic that, upon the adoption of the proposal for the Packaging and Packaging Waste Regulation (PPWR), we can collectively make it work. Acknowledging that we don’t possess all the solutions, our commitment is to stay engaged with the industry and environmental organizations. Together, we aim to identify economically efficient solutions that align with the sustainability expectations of consumers,” said Aurel Ciobanu Dordea, Director, European Commission, Directorate-General for Environment, Circular Economy.

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Essity reuses more than half of France’s recycled food and beverage packaging

The hygiene and health company Essity has inaugurated the world’s first production line for professional hygiene tissue products where the raw material consists of used food and milk packaging. The facility recycles 25,000 tons per year, equivalent to 60% of all collected, sorted and recycled food and beverage cartons in France.

Since 2008, Essity’s plant in Hondouville has been the leader in recycling paper fiber from food and beverage packaging in France. The latest expansion has increased the recycling capacity by 40%. In addition to increased recycling capacity, the process also enables the recycling of almost all the materials in the packaging, including plastic and aluminum. Essity uses the fiber raw material to manufacture tissue products under the Tork brand.

Essity is constantly developing new methods to reuse materials and optimize resources, with the aim of achieving net zero emissions by 2050. The company has similar recycling initiatives in Germany, the Netherlands and most recently in Ecuador, where Essity is collaborating with McDonald’s and the company ReciVeci to recycle paper cups from fast-food restaurants.

“A truly circular society can only be achieved if there is integrated collaboration between all members of the value chain, and our production plant in Hondouville is a role model in end to-end circular economy. The production facility provides cost-efficient and sustainable production while we take important steps toward a world with zero landfill,” says Donato Giorgio, President, Global Supply Chain at Essity.

France is Essity’s second largest market in Europe with approximately 2,300 employees and annual sales of SEK 11.7bn. Essity manufactures and sells hygiene and health products under leading brands, such as Actimove, Cutimed, Delta-Cast, Demak’Up, JOBST, Leukoplast, Lotus, Nana, Okay, TENA and Tork.

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4evergreen announces its first Circularity Success Stories initiative

The 4evergreen Alliance today unveils five selected projects from its first “Circularity Success Stories” initiative, which showcases members’ remarkable efforts to increase the recycling rate of fiber-based packaging to 90% by 2030.

Three years on from its inception, 4evergreen invited members to share groundbreaking projects, whether developed individually or collaboratively, that have been spurred by the alliance and can serve as inspiring examples of fiber-based packaging circularity and sustainability.

A total of 22 inspiring projects have qualified, and five will be showcased during 4evergreen’s annual conference, “The Pathway to Circularity: from Guidance to Action,” on 20 November in Brussels and online.

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Whakatane Paper Mill’s investment to boost folding boxboard production

New Zealand’s Whakatane Mill Ltd (WML) announces a significant investment upgrade, and progress is already well underway.

WML has successfully secured a substantial private investment of over NZD$70 million from its shareholders. This investment marks the most significant capital expenditure for WML since 2004 and is a testament to its commitment to growth. The infusion of funds will facilitate a major upgrade, elevating WML to industry-leading standards.

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