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More than 150 people joined in Brussels and online to celebrate the 3-year anniversary of 4evergreen at a conference recognizing the alliance’s achievements so far and exploring how to maximize industry uptake of 4evergreen’s circularity toolbox.

“After three years of intense work, we have a set of resources that is open to everyone”, said Hans Wortman, 4evergreen Chair. “It is now the turn of companies, partners, and public authorities to use them and continue paving the way to Europe’s green future”.

With the Packaging and Packaging Waste Regulation being voted on the same week in the European Parliament, a highlight of the conference was a policy panel exploring how fiber-based packaging can continue to lead on sustainability and circularity in the new policy landscape.

“We are optimistic that, upon the adoption of the proposal for the Packaging and Packaging Waste Regulation (PPWR), we can collectively make it work. Acknowledging that we don’t possess all the solutions, our commitment is to stay engaged with the industry and environmental organizations. Together, we aim to identify economically efficient solutions that align with the sustainability expectations of consumers,” said Aurel Ciobanu Dordea, Director, European Commission, Directorate-General for Environment, Circular Economy.