Kuura textile fibre, which is made from Metsä Group’s softwood pulp, received a ‘Green Shirt’ rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres.
Metsä Group’s Kuura textile fibre has achieved high scores based on the Hot Button Ranking evaluation arranged by the Canadian not-for-profit environmental organisation Canopy (see “MI Demo”, which is the subsidiary that owns and operates the Kuura demo plant in Äänekoski, Finland). The Kuura textile fibre, made out of softwood pulp from the Äänekoski bioproduct mill, was awarded for the third consecutive year with a ‘Green Shirt’ rating, the requirements of which are a risk-free, transparent supply chain and traceable raw materials. Leading brand owners, in terms of environmental sustainability, exclusively source fibre from ‘Green Shirt’ producers.