Sofidel, a prominent global supplier of hygienic and household paper, has unveiled its renowned European brand, Nicky, to U.S. consumers. Marking a significant milestone, Nicky Elite becomes the inaugural household paper product line manufactured in the United States with a focus on sustainable paper packaging.
Fabio Vitali, VP of Marketing at Sofidel America, elaborated, “Nicky Elite holds the distinction of being the first U.S.-made household paper brand that embraces renewable, recyclable, and biodegradable paper packaging. This innovative approach empowers consumers to easily recycle the packaging through local curbside recycling programs. It’s a testament to our unwavering commitment to crafting sustainable paper products and curbing the use of single-use plastics.”