Kuura textile fibre, which is made out of softwood pulp from the Äänekoski bioproduct mill, received a ‘Green Shirt’ rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres.
The ‘Green Shirt’ rating, awarded to Kuura for the third consecutive year, requires a risk-free, transparent supply chain, and traceable raw materials, among others. Leading brand owners, in terms of environmental sustainability, exclusively source fibre from ‘Green Shirt’ producers.
Metsä Group’s Kuura textile fibre is based on a vision to offer the global textile and non-woven industries a new textile fibre with a reduced environmental footprint.