Mondi, a global leader in packaging and paper, is delighted to launch a new more sustainable sleeve packaging, created to replace conventional plastic shrink wrap around 1.5 litre sparkling soft drink multipacks produced by Coca-Cola HBC in Austria and keep them secure. Mondi’s Hug-IT, which keeps six bottles together during transportation, is made of Mondi’s Advantage SpringPack Plus, crowned by Guinness World Records as the strongest paper in the world.
The Hug-IT sleeve has high tensile strength and incomparable stretchability, so it can be trusted to wrap around the six bottles tightly, keeping them upright and held together during transit – from factory site, to retailer, to the consumer’s home. It will secure 1.5-liter PET multi-packs of the Coca-Cola, Fanta, Sprite and Mezzo Mix brands and will be sold in retail outlets throughout Austria. Hug-IT is an innovative solution, and Advantage SpringPack Plus is currently the only paper on the market offering such unique capabilities, being strong enough holding the bottle bundles together as final Hug-IT solution.