Stora Enso and Huhtamaki Welcomes First Partners in Paper Cup Recycling Initiative

The Cup Collective initiative, which is the first of its kind in Europe, aims to recycle half a billion paper cups in Europe within the first two years. The first paper cup collection bins are now available in public venues throughout Brussels including restaurants and transit hubs. Collected cups are recycled in facilities in the region including Stora Enso’s site in Langerbrugge, Belgium.