{"id":20204,"date":"2023-12-11T12:00:11","date_gmt":"2023-12-11T08:30:11","guid":{"rendered":"https:\/\/paw.ir\/?p=20204"},"modified":"2023-12-11T09:34:17","modified_gmt":"2023-12-11T06:04:17","slug":"metsa-groups-kuura-textile-fibre-gained-important-recognition-in-sustainability-matters-2","status":"publish","type":"post","link":"https:\/\/paw.ir\/?p=20204","title":{"rendered":"Mets\u00e4 Group\u2019s Kuura textile fibre gained important recognition in sustainability matters"},"content":{"rendered":"<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>Kuura textile fibre, which is made out of softwood pulp from the \u00c4\u00e4nekoski bioproduct mill, received a \u2018Green Shirt\u2019 rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres.<\/p>\n<p>The \u2018Green Shirt\u2019 rating, awarded to Kuura for the third consecutive year, requires a risk-free, transparent supply chain, and traceable raw materials, among others. Leading brand owners, in terms of environmental sustainability, exclusively source fibre from \u2018Green Shirt\u2019 producers.<\/p>\n<p>Mets\u00e4 Group\u2019s Kuura textile fibre is based on a vision to offer the global textile and non-woven industries a new textile fibre with a reduced environmental footprint.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kuura textile fibre, which is made out of softwood pulp from the \u00c4\u00e4nekoski bioproduct mill, received a \u2018Green Shirt\u2019 rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres. [&#8230;]\n","protected":false},"author":4,"featured_media":20206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131],"tags":[7668,1112,7669,514,662,246,2320,7427,7428,7429,7670,7434,7438,7671,5113,1758,7439,6160,6163,525,648,7672,531,1293,1835,7443,1474],"class_list":["post-20204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-news","tag-bio-based-textile-fibers","tag-business","tag-ceo-of-metsa","tag-corrugated","tag-economy","tag-en","tag-environmental-footprint","tag-global-textile","tag-global-warming","tag-green-shirt","tag-iso-standardized-life-cycle-assessment","tag-kuura","tag-kuura-textile","tag-kuura-textile-fibre","tag-lca","tag-metsa-group","tag-metsa-groups-kuura-textile-fiber","tag-metsa-spring","tag-niklas-von-weymarn","tag-packaging","tag-paper-industry","tag-polyester-fibers","tag-recycling","tag-renewable","tag-softwood-pulp","tag-wood-based-textile-fibers","tag-world-paper"],"acf":[],"_links":{"self":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/20204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20204"}],"version-history":[{"count":1,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/20204\/revisions"}],"predecessor-version":[{"id":20207,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/20204\/revisions\/20207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/media\/20206"}],"wp:attachment":[{"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}