{"id":19824,"date":"2023-12-02T17:00:15","date_gmt":"2023-12-02T13:30:15","guid":{"rendered":"https:\/\/paw.ir\/?p=19824"},"modified":"2023-12-01T18:17:27","modified_gmt":"2023-12-01T14:47:27","slug":"metsa-groups-kuura-textile-fibre-gained-important-recognition-in-sustainability-matters","status":"publish","type":"post","link":"https:\/\/paw.ir\/?p=19824","title":{"rendered":"Mets\u00e4 Group\u2019s Kuura textile fibre gained important recognition in sustainability matters"},"content":{"rendered":"<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>Kuura textile fibre, which is made from Mets\u00e4 Group\u2019s softwood pulp, received a \u2018Green Shirt\u2019 rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres.<\/p>\n<p>&nbsp;<\/p>\n<p>Mets\u00e4 Group\u2019s Kuura textile fibre has achieved high scores based on the Hot Button Ranking evaluation arranged by the Canadian not-for-profit environmental organisation Canopy (see \u201cMI Demo\u201d, which is the subsidiary that owns and operates the Kuura demo plant in \u00c4\u00e4nekoski, Finland). The Kuura textile fibre, made out of softwood pulp from the \u00c4\u00e4nekoski bioproduct mill, was awarded for the third consecutive year with a \u2018Green Shirt\u2019 rating, the requirements of which are a risk-free, transparent supply chain and traceable raw materials. Leading brand owners, in terms of environmental sustainability, exclusively source fibre from \u2018Green Shirt\u2019 producers.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kuura textile fibre, which is made from Mets\u00e4 Group\u2019s softwood pulp, received a \u2018Green Shirt\u2019 rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres. &nbsp; Mets\u00e4 Group\u2019s Kuura [&#8230;]\n","protected":false},"author":4,"featured_media":19825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131],"tags":[2211,2261,634,1112,7425,7426,246,2320,1319,7427,7428,7429,7430,7431,7432,7433,7434,7435,7436,7437,7438,5113,1943,1758,7439,7440,6163,7441,2269,1835,2324,7442,7443],"class_list":["post-19824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-news","tag-aanekoski","tag-biodegradable","tag-board","tag-business","tag-ceo-of-metsa-spring","tag-cotton-fibres","tag-en","tag-environmental-footprint","tag-finland","tag-global-textile","tag-global-warming","tag-green-shirt","tag-hot-button-ranking","tag-itochu-corporation","tag-itochu-textile-company","tag-japanese-trading-giant","tag-kuura","tag-kuura-concept","tag-kuura-demo-plant","tag-kuura-mill","tag-kuura-textile","tag-lca","tag-life-cycle-assessment","tag-metsa-group","tag-metsa-groups-kuura-textile-fiber","tag-mi-demo","tag-niklas-von-weymarn","tag-non-woven-industries","tag-recyclable","tag-softwood-pulp","tag-sustainability","tag-von-weymarn","tag-wood-based-textile-fibers"],"acf":[],"_links":{"self":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/19824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19824"}],"version-history":[{"count":1,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/19824\/revisions"}],"predecessor-version":[{"id":19826,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/posts\/19824\/revisions\/19826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=\/wp\/v2\/media\/19825"}],"wp:attachment":[{"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paw.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}